Campaign details
Brand: SamsungClient: SamsungAgency: Iris Sydney
Executive summary
"Australians play sport, watch sport, bet on sport and talk sport more than any other natior" - The Australian Immigration Book, 2016
Sport is a big deal in Australia. From participation, fandom, and betting, to social codes and cultural values, it runs deep through the nation's veins. Forty-three percent of 15+ Australians attend at least one sporting event each year.1 The sector generates $llbn annually.2 There's even a public holiday to celebrate 'the race that stops a nation'.3
Against this backdrop,...