Saudi Telecom Company (STC): Unveil Saudi

Telecoms operator STC used live streaming from far-flung corners of the Kingdom to prove its network coverage credentials in Saudi Arabia.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Direct marketing, Events & experiential, Outdoor, out-of-home, Social media, Television, Virtual & augmented reality, Websites & micrositesBudget: 3 - 5 million

Executive summary

Most of Saudi Arabia remains unexplored, even to Saudis. So, when STC found its claim to have the largest network coverage challenged by competition, we introduced Unveil Saudi, a nationwide, real-time demonstration of network power.

We travelled far and broadcast live never-before-seen...

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