Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agency: J. Walter ThompsonCountry: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Direct marketing, Events & experiential, Outdoor, out-of-home, Social media, Television, Virtual & augmented reality, Websites & micrositesBudget: 3 - 5 million
Executive summary
Most of Saudi Arabia remains unexplored, even to Saudis. So, when STC found its claim to have the largest network coverage challenged by competition, we introduced Unveil Saudi, a nationwide, real-time demonstration of network power.
We travelled far and broadcast live never-before-seen...