Scottish Government - Organ Donation: Everybody can save a life

The Scottish Government took a calculated risk with its 2016/17 organ donation campaign, which deliberately avoided tugged-heartstrings in favour of positivity, humour, naked bodies and transplant scars on proud display.

In A Nutshell

When did you last think about your own death? Or what will happen to your body after you go?

Your heart? Those eyes you're looking through right now?

Organ donation is a marvel of the modern world. But thinking about it can be deeply unsettling.

Who can imagine how we'd feel to be sat on a plastic chair in an intensive care unit, reeling from the death of someone we love, and faced with the choice of whether to let doctors remove parts of their body and give them to a stranger.

This paper tells the story...

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