Deutsche Telekom AG: Sea Hero Quest VR

Deutsche Telekom AG, a telecommunications agency, launched the Sea Hero Quest VR campaign to increase global awareness and demonstrate its scientific importance.

Objectives and strategy

We wanted to play a part in boosting dementia understanding. Deutsche Telekom's innovation, power and scale would provide researchers with more precise data about how the brain works than ever before.

While Sea Hero Quest mobile game has provided an unprecedented volume of data – allowing us to gauge spatial navigation by population, demographics and even geography – the VR technologies in the new game version would provide richer motion data and unique new insights.

The challenge was to get as many people as possible of this narrow target audience to download the VR game in order...

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