Shire Pharmaceuticals: Las Vidas de Mario (The Lives of Mario)

Shire Pharmaceuticals, a pharmaceuticals company, raised awareness, in Spain, of the importance of supporting children with ADHD by introducing a short film that shows the outcome of a life with support and a life without.

Agency: matchpoint

Product Description

Shire Pharmaceuticals wanted to raise awareness about the importance of a positive attitude towards people with ADHD.

Objective of the Campaign

Around 5% of Spanish children suffer from ADHD (Attention Deficit and Hyperactivity Disorder). Parents, teachers and relatives do not know how to face this situation and they end up blaming the children. Our objective: make them realize that with their attitude they can change everything.

Target Audience

The Lives of Mario tells though an interactive short film two possible lives he will face. One where thanks to his environment support he achieves full development....

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