Shock Top: Unfiltered Tlk
Agency: Anomaly
Case overview
This case demonstrates the ability of a successful Canadian idea that was adapted to save the Shock Top brand from a massive challenge south of the border. In the incredibly crowded and challenging craft beer category, Shock Top U.S. was in decline for the first time in the brand's history, facing 12 straight months of negative sales.
The power of this case was in the idea – Give the beer a voice – which was as strong as the flavour of Shock Top and as unfiltered as their brewing process. So...