SickKids Foundation: Family Tree

SickKids Foundation, a children's health research organisation, launched the SickKids Family Tree to encourage people touched by the organisation to become donors in Canada.

Agency: Cossette

Objectives

Refill our prospect pipeline and generate at least 2,000 new email opt-ins.

The incredible success of last year's VS campaign (primary fundraising initiative) created a unique challenge coming into 2018. The campaign was so effective at converting prospects into donors that our actual prospect list was now quite thin. A good problem to have (but a problem non-the-less), requiring us to direct some funds and focus to lead generation to refill our potential donor database.

Strategy

Our target was broad: anyone living in the Greater Toronto Area (the largest city in Canada) with a propensity to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands