Campaign details
Brand: Singapore Tourism BoardAgency: TBWA\ SingaporeCountry: SINGAPORE
Marketing Context
Insurance is often seen as a 'good to have' and not a 'must have' amongst Singaporeans – that is why more than 30% of them regularly travel without insurance. While many travellers treat insurance as an after-thought, it is ironically the most important purchase of the trip, especially when 80% of Singaporean travellers claim to have experienced travel mishaps at least once. Despite choosing to take the risk of travelling without insurance, the first thing that Singaporeans do when they face a mishap is...