Campaign details
Brand: Snickers/SpotifyLead Agency: AMV BDDORegion: EMEA
Strategy
Objective
The overall aim was to drive sales of Snickers bars, but the brand also wanted to spark conversation (e.g. on social) and encourage engagement with the brand. KPIs for the campaign were:
- Increase in year-on-year sales
- Interaction with the 'Hunger Hits' playlist
- Reach
- Impressions
- Social engagement with the campaign
- Snickers wanted to continue to use their well-established and successful brand message ("You're not you when you're hungry"), but tell that story in a fresh new way by leveraging audio advertising.
Target Audience
The target audience...