Campaign details
Brand: Sony Music EntertainmentAgency: The Amazement Agency / Sony Music EntertainmentCountry: USA
Marketing context
With Latin music becoming a global success in 2017 and with massive amounts of new music releases every Friday, Sony Music Latin and The Amazement Agency were able to bring Carlos Vives personally to fan on their mobile phone or desktop.
Campaign planning
This campaign was shared by Carlos Vives on all of his social media channels. He also shared and replied to many of the posts by his fans of their reactions to receiving his personalized message.