Sony Music Entertainment: Carlos Vives - Call me campaign

Sony Music Latin, a Latin music record label, launched the Carlos Vives Call me campaign in the US to bring Carlos Vives to fans and promote his new single.

Campaign details

Brand: Sony Music EntertainmentAgency: The Amazement Agency / Sony Music EntertainmentCountry: USA

Marketing context

With Latin music becoming a global success in 2017 and with massive amounts of new music releases every Friday, Sony Music Latin and The Amazement Agency were able to bring Carlos Vives personally to fan on their mobile phone or desktop.

Campaign planning

This campaign was shared by Carlos Vives on all of his social media channels. He also shared and replied to many of the posts by his fans of their reactions to receiving his personalized message.

Marketing...

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