Speed Read: Pre-Suasion

This short article looks at Robert Cialdini's 'Pre-Suasion', a book that draws heavily upon the author's extensive experience to explain the technique a person should implement to become a master persuader.

Pre-Suasion shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered

There's a reason why Robert Cialdini's previous books have sold more than three million copies: he makes behavioural science both approachable and actionable. Pre-Suasion is another tour de force – a treasure trove of influence principles and techniques for any marketer seeking a competitive edge.

Central ideas and arguments

The book's central theme concerns the moments leading up to our decisions, and the degree to which these moments –...

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