Pre-Suasion shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered
There's a reason why Robert Cialdini's previous books have sold more than three million copies: he makes behavioural science both approachable and actionable. Pre-Suasion is another tour de force – a treasure trove of influence principles and techniques for any marketer seeking a competitive edge.
Central ideas and arguments
The book's central theme concerns the moments leading up to our decisions, and the degree to which these moments –...