StarHub: Where are the parents visiting?

An innovative scientific approach helped StarHub, one of the top telecommunication companies in Singapore, target the optimum media platforms and channel mix for introducing a new parental control tool for mobile users.

Campaign details

Brand: StarHubBrand owner: StarHubLead agency: CaratCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

This was an innovative use of data by building and deploying a patented analytical method through our own R&D efforts that ultimately strengthened our client's business in the digital world. Innovation was the unifying theme across all facets of this project:

  • Use of Big Data generated via ad-serving. Access to this data is free and represents a great opportunity to drive value....

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Insights Team
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