Campaign details
Brand: StarHubBrand owner: StarHubLead agency: CaratCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
This was an innovative use of data by building and deploying a patented analytical method through our own R&D efforts that ultimately strengthened our client's business in the digital world. Innovation was the unifying theme across all facets of this project:
- Use of Big Data generated via ad-serving. Access to this data is free and represents a great opportunity to drive value....