Starbucks: Starbucks & Social – How Starbucks created the fourth place in coffee culture

Starbucks, the coffee company and coffee house chain, ran a social media campaign that successfully drove sustainable, long-term growth in the UK market.

Campaign details

Brand: Starbucks UKBrand owner: Starbucks UKLead agency: Manning Gottlieb OMDCountry: United KingdomIndustries: Restaurants & takeawaysMedia channels: Events & experiential, Merchandise & free gifts, Packaging & design, Sales promotion, Social media, Word of mouth, influencersBudget: 5 - 10 million

Executive summary

This is a story about how social media can build a business.

It’s not a story about an unexpected piece of hero content, a one-off disruption, or a runaway viral success.

It’s about what brands can learn from how people use social media to build...

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