Campaign details
Brand: SwisscomAgency: Heimat Werbeagentur GmHBCountry: GERMANY
Marketing Context
Swisscom is the biggest player in Switzerland's telecommunications industry. Unrivaled in size, coverage and importance for the country, Only Swisscom provides coverage even in the snowy slopes of the Alps. We needed to highlight that technological advantage in a highly emotional way.
Campaign Planning
Sport sponsorships usually look like this: A sponsor pays good money to place his logo in a highly visible spot. Usually on the athlete himself or on the equipment. It worked that way for decades, but also means that in the...