TLC Marketing UK: Giant Chip Fork

TLC Marketing, a marketing agency, used Direct Mail to stand out and increase promotions with its network of fish and chip shops in the UK.

Campaign details

Agency: TLC MarketingCountry: United Kingdom

Background

TLC Marketing (TLC) is a creatively led, rewards and incentives agency, providing tactical 'everyone-wins' promotions for brands through an extensive partner network. They operate in an extremely competitive market, characterised by the excessive number of agencies all fighting for the same business and decision makers – Marketing Directors.

While being experts in customer acquisition for their clients, they recognised their creatively led, 'everyone-wins' approach to b2c promotional campaigns was not being emulated as part of their b2b marketing strategy.

TLC Marketing needed to become its own client.

Working tactically...

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