Tequila Patron: Proudly Mexican

Tequila Patrón, a brand of premium tequila, promoted brand authenticity and was able to obtain vast media coverage of its collaboration with renowned Mexican director Guillermo del Toro.

Campaign details

Brand: Tequila PatronAgency: JeffreyGroup

Proudly Mexican

Two great Mexican ambassadors were born in the Mexican state of Jalisco: the ultra premium spirit, Tequila Patron, and Guillermo del Toro, one of the most comprehensive and successful Mexican artists whose talents include screenwriting, illustrating, producing & directing, besides writing novels. His talent has been shown in movies such as Mimic, Hellboy, Pacific Rim, Pan's Labyrinth, and the recently multi-awarded Shape of Water, which has been nominated for 13 Academy Awards.

In Mexico, Tequila Patron had a "U.S. product" stigma. Partnering with one of...

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