The Danish Cancer Society: The No Experiment
Executive summary
Product Description:
The Danish Cancer Society and TrygFonden fight for a world without cancer. They do whatever they can to inform the public about the dangers of cancer-causing lifestyles and substances, with alcohol being one of them.
Objective of the Campaign:
The happiest nation in the world is facing a huge social issue: The Danish youth hold the European record in binge-drinking, and, not surprisingly, the risk of cancer increases the more you drink. So if Denmark was to avoid its biggest hangover, someone had to do something. The objective of...