Campaign details
Brand: The LEGO Batman MovieBrand owner: Warner Bros.Lead agency: PHDContributing agencies: DrumCountry: United KingdomIndustries: Films & moviesMedia channels: Content marketing, Social media, Television, Video on demandBudget: Up to 500k
Executive summary
Following the success of The LEGO Movie in 2014, the UK box office's expectations around The LEGO Batman Movie wouldn't be met if its launch campaign didn't help it appeal beyond a younger, family audience and demonstrate that the movie was genuinely funny and 'not just for kids'.
So we demonstrated...