The Orange Project: Notes of Hope

The Orange Project, a global movement for suicide prevention, created the Notes of Hope campaign, which encouraged people all over the world to talk about suicide among adolescents.

Campaign details

Brand: The Orange ProjectAgency: McCann Torre LazurCountry: USA

Marketing Context

Stigma surrounding suicide stops people from talking to one another. People are afraid to say they're struggling—believing no one understands. Some victims' families and friends are afraid to admit loved ones have committed suicide. Most companies and brands are fearful of attaching their name to a campaign about suicide, even its prevention. After two prior successful suicide prevention awareness campaigns, we wanted our third campaign to focus on reducing suicide in adolescents. The project began through a partnership with the Ideas Foundation, a...

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