Campaign details
Brand: The Roadster Life Co.Agency: Brave New World Communications Pvt. Ltd.Country: INDIA
Marketing Context
The Roadster Life Co. is a private label from Myntra, India's leading online fashion destination. Built exclusively through online sales, Roadster is the fastest apparel brand to reach USD $78m in less than five years of inception. With a year-on-year growth of 80%, Roadster saw over 2.5 million unique customers buying into the brand since inception, contributing to 9% – 10% of Myntra's business, with a 40% repeat rate. Roadster competes with legacy global brands like Lee, Wrangler and...