The Roadster Life Co.: The Heart of the Highway - The world's first talking store

The Roadster Life Co, a clothing brand, broke through the crowded offline retail environment in India by creating an offline digital experience using augmented and virtual reality.

Campaign details

Brand: The Roadster Life Co.Agency: Brave New World Communications Pvt. Ltd.Country: INDIA

Marketing Context

The Roadster Life Co. is a private label from Myntra, India's leading online fashion destination. Built exclusively through online sales, Roadster is the fastest apparel brand to reach USD $78m in less than five years of inception. With a year-on-year growth of 80%, Roadster saw over 2.5 million unique customers buying into the brand since inception, contributing to 9% – 10% of Myntra's business, with a 40% repeat rate. Roadster competes with legacy global brands like Lee, Wrangler and...

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