The Salvation Army: Salvation Paper

The Salvation Army, an international charitable organisation, raised brand recognition and sales in the Czech Republic by creating a unique wrapping service using donated clothing.

Campaign details

Agency: Geometry Global s.r.o.Country: Czech Republic

Background

The Salvation Army, a worldwide church and registered charity in 127 countries, operates a network of over 200 own second-hand stores to extend a helping hand to those that are homeless and in need. On top of that, they strive to provide as many opportunities as possible to reuse and recycle to help lessen our impact on overflowing landfill sites.

The Salvation Army receives 34,000 tons of donated clothing each year. By selling selected clothing in their shops, much-needed money is collected.

Although the charity has no season,...

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