The Scottish Government: Reaching young men with a challenging message

The Scottish Government launched a video campaign on YouTube to raise awareness of the illegality of Non-Consensual Sharing of Intimate Images among Scottish men.

Background/business challenge

"As a victim of revenge porn, I am not victimised once. I am victimised every time someone types my name into the computer. The crime scene is right before everyone's eyes, played out again and again, and, ironically, I am treated as if I am the one who has committed the crime. I am victimised every time someone tells me that it's my fault because I consented to the taking of the photos." Bekah Wells, victim of revenge porn.

The explosion of digital media has created exciting new ways to communicate – but it has also created new...

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