The Snowdon Trust

This case study details how the Snowdon Award Scheme, a charitable organisation that provided grants and bursaries to disabled students, rebranded itself as the Snowdon Trust to increase awareness in the UK.

The Snowdon Trust

Agency: Elmwood

Executive summary

Not all charities are created equal. But we're helping to level the playing field.

Founded in 1981 by Lord Snowdon, The Snowdon Trust offers grants and bursaries to help students with disabilities access higher education. The charity suffered from low awareness and confusion over its purpose and was struggling to be heard in the crowded and highly competitive world of charity marketing.

Donations had began to stagnate, and the Trust found itself in the position where it was giving out more in grants than it was receiving in donations.

In providing clarity...

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