The Snowdon Trust

Agency: Elmwood

Executive summary

Not all charities are created equal. But we're helping to level the playing field.

Founded in 1981 by Lord Snowdon, The Snowdon Trust offers grants and bursaries to help students with disabilities access higher education. The charity suffered from low awareness and confusion over its purpose and was struggling to be heard in the crowded and highly competitive world of charity marketing.

Donations had began to stagnate, and the Trust found itself in the position where it was giving out more in grants than it was receiving in donations.

In providing clarity of purpose with a new name and strong brand communications, the Trust Increased its sphere of influence and credibility. It secured not one, but two, meetings with the Secretary of State for Universities, as well as senior policy makers in its campaign for improved statutory funding for disabled students.