Timberland: It’s Really Teeboolang

Timberland, a manufacturer and retailer of outdoors wear, increased its sales and reconnected with Asian consumers by rebranding itself as Teeboolang in China and creating a campaign video for its classic yellow boots.

Campaign details

Brand: TimberlandAgency: WCountry: CHINA

Campaign Summary

Worked together with client for as long as nine months, from research to working together, W finally used the partial tone and pun in the local language to illustrate the spirit and product of this brand. Thanks to the case, an increasing number of people remembered the brand of Tee-Boo-Lang, and would like to share their stories with the 'never be kicked break' feelings. And the sales also amounted. According to the client, the offline stores embraced double or triple of trying-on customers and the products even...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands