Total internet audience in France

Médiamétrie, an audience measurement and research company, redesigned its audience measurement approach in France in order to provide its customers with more reliable, and rich, insights.

Project summary

Médiamétrie publishes 'Internet Global' the first results of the new Total Internet Audience reference measurement based on a single panel. While daily connections on mobile now exceed that on computers, the new Total Internet Audience measurement is evolving and becoming richer in order to offer its subscribers even more reliable results.

Previously based on the merger of three panels (computer, mobile, tablet), the measurement is now based on a unique single-source metered panel of more than 30,000 individuals aged two years and over. It includes more than 4,000 online users equipped with two or three devices (computer and/or...

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