USP Zdrowie: Inovox Express

Inovox Express, an OTC throat lozenge brand, launched its brand with a stand out name and new, bright logo, in order to take on large brands as a new challenger in Poland.

Design consultancy: Creative LeapAdvertiser: USP Zdrowie

EXECUTIVE SUMMARY

USP Zdrowie asked Creative Leap to develop a totally new challenger OTC sore throat lozenge brand – one to take on both local and international brands operating in Poland.

Against an incredibly crowded category with flat growth, it's an unbelievable success story –  Inovox Express is on a trajectory to become Poland's number one brand in this category!

Much of the success can be attributed to Creative Leap's partnership with USP Zdrowie – pharmacists and consumers are responding to the differentiated consumer need approach of this challenger brand.

Many...

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