Campaign details
Brand: UnileverBrand owner: Unilever IndonesiaLead agency: Mindshare IndonesiaCountry: IndonesiaIndustries: Toiletries & cosmeticsMedia channels: Content marketing, Mobile & apps, Online display, Online video, Programmatic display, Television, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Ramadan is like Christmas for Indonesian advertisers, therefore Unilever brands needed a way to get noticed and be relevant during the most cluttered time in media. Bearing in mind that Indonesia is a social-media-crazed country, in order to be relevant to users' needs, Unilever needed to dive deep. To this...