University of Melbourne: Made Possible by Melbourne

The University of Melbourne launched a campaign to raise awareness about its research investment.

Campaign details

Brand: University of MelbourneBrand owner: University of MelbourneLead agency: McCann MelbourneCountry: AustraliaIndustries: Educational, universitiesMedia channels: Cinema, Content marketing, Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Websites & micrositesBudget: 1 - 3 million

Executive Summary

The University of Melbourne is the number-one ranked university in Australia and highly regarded as a learning institution, however it is perceived to be elitist and irrelevant to the broader community. One of the University's key pillars is...

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