VOXI by Vodafone: Endless Possibilities

Vodafone, a multinational telecommunications conglomerate, increased awareness and consideration among 16- to 24-year-olds in the UK by launching network just for them and encouraging user-generated content.

Campaign details

Agency: Team Red: Ogilvy and Wavemaker

How could Vodafone create a connection to a young audience not used to listening? That was the gauntlet thrown down to Ogilvy and Wavemaker, and they tackled the problem by creating something they knew young people would want.

Strategy

Young Britons are tech-savvy, well-connected and do things differently, with their mobile phone the start button to everything.

With varied interests and opinions, they challenge stereotypes and show little patience for traditional advertising.

So Ogilvy and Wavemaker and their client Vodafone listened to their young audience to provide them with what they...

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