Campaign details
Agency: 20:20 MSLBrand: P&G Vicks
Executive summary
Vicks #TouchofCare campaign demonstrates the power of ' PR in taking a geography specific story to millions across the globe. Vicks, as a brand stands for family-care' and in – yet another effort, the brand decided to be the beacon of redefining family' in modern times through a digital film – TouchofCare. While the role of PR was to amplify the film ' in media, we went beyond traditional media and took the story across multiple platforms and credible national and international forums to generate greater visibility for...