Virgin Trains: Hot Spots and Hell Spots

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Campaign details

Brand: Virgin TrainsBrand owner: Virgin TrainsLead agency: Manning Gottlieb OMDContributing agencies: AnomalyCountry: United KingdomIndustries: Rail, coach, boat & car rentalMedia channels: Online display, Outdoor, out-of-home, Radio & audio, Television, Television - direct responseBudget: 3 - 5 million

Executive summary

Virgin Trains has a tough job on its hands. UK commuters love their cars and rely on them heavily for long journeys. To break this habit, we needed to turn our planning approach on its head. We needed to focus on the easiest audiences to...

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