Vodafone: Roam Like a Pro

Oskar op de Beke, Aaron Spijkers and Arno Buskop

Vodafone increased awareness for its roaming package among Dutch holiday travellers with an OOH campaign based on data sources.

Campaign details

Brand: VodafoneBrand owner: VodafoneLead agency: Kinetic Worldwide, MECCountry: NetherlandsIndustries: Telephone & internet servicesMedia channels: Outdoor, out-of-home, Programmatic displayBudget: Up to 500k

Executive Summary

Each year, over three million Dutch people travel abroad for holiday. Expensive roaming packages means many of these travellers are not able to remain connected while abroad.

Thus, in 2016, Vodafone introduced a new more affordable roaming package. The task was to increase awareness for this package, as part of a larger campaign designed to target Dutch holiday travellers at all stages of...

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