Volkswagen Canada: Atlas 5M Email

Volkswagen, an automotive brand, increased its email sign ups and click-through rates by creating a 5 metre long email to promote its new SUV, the Atlas, in Canada.

Agency: Track DDB

Product Description

Say "Volkswagen", and most people think small cars. But Volkswagen needed to gain more share of the SUV market. So they created a larger 7-seat SUV named Atlas. And we needed to create excitement around Atlas's upcoming launch among Volkswagen email subscribers to get 5000 sign-ups for future email updates. But how to break through a cluttered email environment, in an equally full and competitive SUV segment?

Objective of the Campaign

Breaking through by breaking the rules.We all get email. And if we've opted in to receive e-communications from companies or retailers, we...

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