Agency: Track DDB
Product Description
Say "Volkswagen", and most people think small cars. But Volkswagen needed to gain more share of the SUV market. So they created a larger 7-seat SUV named Atlas. And we needed to create excitement around Atlas's upcoming launch among Volkswagen email subscribers to get 5000 sign-ups for future email updates. But how to break through a cluttered email environment, in an equally full and competitive SUV segment?
Objective of the Campaign
Breaking through by breaking the rules.We all get email. And if we've opted in to receive e-communications from companies or retailers, we...