Campaign details
Brand: The Times of IndiaBrand owner: Bennett Coleman & Co. Ltd. (The Times Group)Agency: Bennett Coleman & Co. Ltd.Market: IndiaIndustries: NewspapersMedia channels: Cinema, Content marketing, Integrated, Newspapers, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
The Times of India's Lost Votes campaign strived to revive voting rights for 290 million Indians to end discrimination against Indian citizens who no longer live in their hometown, and so miss out on their democratic right to vote.
The campaign...