Marketing in the COVID-19 recession
This article is part of a series of articles from the WARC Guide to Marketing in the COVID-19 recession. Read more.
A desire for predictability in the world is part of human nature. It reduces stress, it reduces cognitive load and it helps us understand our place within it. And that’s why the experience of the rapidly developing COVID-19 pandemic over the last few months has been so painful for so many businesses and the people within them – we haven’t been able to predict what’s going to happen from one day to...