Generative AI foundations require care with marketing data – and that requires human attention

Alexis Zamkow

Demonstrates how to ensure data is structured mindfully for Generative AI use.

This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more

Generative AI is revolutionizing marketing by enabling greater personalization and improved employee performance, but it requires human guidance to work at its best.

A May 2023 survey by the IBM Institute for Business Value revealed that 67% of CMOs plan to implement Generative AI within the next year and 86% plan to within the next two years. They cited content creation, SEO, and social media marketing as the technology’s top use cases. 

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