Generative AI in marketing: How agencies can embrace an ethical future

Ivan Perez-Armendariz

How agencies can safely and ethically start using Generative AI tools.

This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more

Generative AI opens up tons of possibilities for creative marketing, enabling brands to generate content, ideas, and solutions at a pace and scale previously unimaginable. Tapping into this potential will require agencies and clients to navigate through uncharted territory, together. It won’t be without challenges but the rewards for being a leader in this transformation will be significant.

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