Mediocre work from Generative AI may replace your job, but only humans can deliver deeper insights

Stephen Lampert

Explains why Generative AI cannot replace the power that comes from humans gathering insights in the real world.

This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more

In a September 2023 interview with The Atlantic, Sam Altman, CEO of ChatGPT creator OpenAI, dropped a hard truth. And it’s one that every person in marketing – us “knowledge workers” – needs to hear.

“A lot of people working on AI pretend that it’s only going to be good; it’s only going to be a supplement; no one is ever going to be replaced.” But, he continued,“Jobs are definitely going away, full stop.”...

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