This article is part of a Spotlight series on social media marketing in India. Read more
A sound organic social media strategy hinges on three foundational metrics. More than each of these numbers individually, what’s more important is to understand why each of them matter and how they interact with each other.
1. Community
Your community numbers, aka your followers, tell you how many people are willing to opt in to hear what you have to say. This number indicates people who are willing to connect with your brand on a long-term basis.
Some categories...