Print and advertising: Reading between the headlines

Ajay Dang

Aditya Birla Group’s Ajay Dang looks at the print industry in India and how it continues to be primarily an advertiser-subsidised model – the opposite of what is happening in the west.

This article is part of a Spotlight series on print media in India. Read more

TV killed the radio star. We all have built fabled stories in our heads about “creative destruction”. Stories of evolution have seeped into our consciousness, with mental images of the spectacular death of dinosaurs.

I lean very heavily on Harvard Business School Professor Bharat Anand’s brilliant analysis of the adoption of digital technologies and impact on incumbents in his insightful book “The Content Trap – A Strategist's Guide to Digital Change”.

His contention is that we now have nearly...

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