Watch a recording of this episode here.
01:25 – Yusuf Chuku discusses his role at NBC Universal. 03:33 – Why context matters. 06:00 – Yusuf details NBC Universal’s research into emotion, context and the impact it has on the advertising. 10:39 – The findings from the research. 15:37 – What brands should take away from the findings. 18:01 – Alex Brownsell provides an overview of the triple opportunity of attention session.21:41 – The role of...
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