Waitrose & Partners Health

Waitrose & Partners, a supermarket chain, increased its product sales with its 365 Steps to Better Health Campaign in the UK.

Campaign Overview

We have never been more obsessed with our health. The UK has one of the highest rates of obesity in Western Europe; a rapidly ageing population and dramatic rise in chronic conditions means the NHS needs to find efficiencies of around 20%; and an increasing number of chronic lifestyle-related diseases provides a key role for non-NHS funded bodies to manage conditions and promote healthy lifestyles.

Waitrose & Partners has identified health as a strategic opportunity, building on its strength in food and tapping into its importance within a customer base who are typically more engaged in health than...

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