Campaign details
Brand: CornettoBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Jivox, WootagCountry: IndonesiaIndustries: ConfectioneryMedia channels: Online video, Programmatic display, Social mediaBudget: UP to 500k
Executive summary
Ice-cream and teens are a great fit but getting the attention of this restless, elusive generation is one of the most arduous tasks. And when this important demographic in Indonesia is the primary target for so many categories and brands, getting them to pay attention to your content becomes even more difficult.
This was the key challenge faced by...