Red Rock Deli: Taste Space – The Sync to Sales

Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.

Campaign details

Brand: Red Rock DeliBrand owner: PepsiCoAgencies: PHD, PepsiCoCountry: AustraliaIndustries: Savoury snacks, potato chipsMedia channels: Events & experiential, Online display, Programmatic display, Social mediaBudget: Up to 500k

Market background and context

Potato chip brand Red Rock Deli's marketing objective was to drive brand preference and consideration to purchase alongside awareness of new flavours, cementing brand perceptions as premium crisp experts.

To solve these challenges, Red Rock Deli, the flavour experts, opened a pop-up store, the Taste Space, to provide a premium experience to consumers.

To communicate...

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