ZEE5: Using Google Search ads as a real-time news portal

India-based video-on-demand website ZEE5 brought together data, content and technology in a unique execution to raise awareness of its digital news offering.

Campaign details

Brand: ZEE5Brand owner: ZEE Entertainment Enterprise LimitedAgencies: Publicis Media, Equinox DigitechCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online display, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

ZEE5, a video-on-demand website, is a subsidiary of Zee Entertainment Enterprises Limited (ZEEL). An online video streaming over the top (OTT) platform, ZEE5 has the advantage of using the language with which viewers are comfortable, offering 12 featured and navigational languages.

The website includes original features such as live TV, lifestyle shows, catch-up TV, exclusive short series,...

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