What3Words: Addressing The Problem

What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries globally.

Agency: Ogilvy UK

Objectives

Did you know around 75% of the world, including many developing nations, lack a proper system of addressing? Around 4 billion people are invisible and without a reliable way of receiving important mail.

In addition, lack of a proper addressing system is a barrier to growth for developing nations, as they cannot benefit from the increase in mail from e-commerce.

Putting an addressing infrastructure in place normally costs millions of dollars and can take years to accomplish. What3words’ solution enables countries to introduce a system quickly and simply.

Our objective was to start a conversation...

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