Whirlpool: Care Counts

This case study looks at how Whirlpool, a home appliances brand, successfully launched the Care Counts campaign, installing laundry equipment in schools within low-income areas in the US.

Campaign details

Agency: DigitasLBi Chicago

Summary

1 in 5 children in the US struggles with access to clean clothes, which in turn affects their school attendance. In 2016, Whirlpool launched the Care Counts™ program, a commitment to helping impacted children by installing laundry equipment in schools within low-income areas.

Care Counts™ proved how a simple act of care like laundry can boost a child's self-esteem and their ability to succeed. Ninety percent of the students who were part of the Care Counts™ program significantly improved their school attendance.

Whirlpool is continuing to support the expansion of the Care Counts™...

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