YPO: Public Value Champions

YPO (Yorkshire Purchasing Organisation), a publicly owned procurement organisation in the UK, redesigned its logo, name and branding to raise its profile and improve customer satisfaction.

Design consultancy: Thompson Brand PartnersAdvertiser: YPO

Executive Summary

People getting together to use their buying power to get better deals is not a new thing, the public sector has been doing it for years.

Set up in Wakefield in 1974, YPO is a buying organisation with the purpose of getting better deals for its members. Owned by 13 local authorities, YPO proved itself good at buying school exercise books at huge discounts during the first 30 IN WAKEFIELD years of its existence, becoming famous to school children as the name on the back of their school books....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands