adidas Gamedayplus: The benefits of building an audience

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

Campaign details

Brand: adidas FootballBrand Owner: adidasLead Agency: We Are SocialContributing Agencies: CaratCountry: GlobalIndustries: SportswearMedia Channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

This case study shows how adidas Football, the global sportswear brand, used the power of episodic content to not only strengthen its association with the UEFA Champions League, but to also build, engage and sustain an audience of young football fans.

This paper shows the wider business benefits of building an audience over time. It proves that building...

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