Drivers of change in 2019
This article is part of a series of articles on drivers of change in 2019. Read more.
About 58% of the world’s millennial population lives in Asia, including a whopping 440 million in India, where they account for 34% of the total population. In China, despite an ageing society, millennials account for 27% of the country’s total population. Morgan Stanley estimates that millennials in India will spend $330 billion by 2020, where they account for nearly half the working population and their share in the workforce is expected to remain the highest over...